Preconditions
- Barriers to access for consumers with reduced capacity or vulnerability are removed
- Key product information is disclosed in a relevant, clear and comprehensible manner
- Comparison tools are accurate, simple and effective
- Switching costs (financial and nonfinancial) are low
- Consumers are aware of how to access, assess and act on information
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5 Preconditions of Effective Consumer Engagement (PDF 7.3 KB)